Direction

Direction. knowing your direction you think that this itself would be simple. It isn't.

What I've found is that my direction is an accumulation of small events which I spontaneously created/arranged and then which lead me to where I am now.

It's the photo collaboration I was bold enough to pursue.. YES! it takes an element of boldness to create from nothing. Getting over your fear.. Getting over your pride.. Getting over yourself and just getting out there and doing the work.

Nobody is going to hand you anything. Ultimately the work you put out is what you attract, also as a creative you need that element of complete freedom to do your own thing which is something that when shooting for a client isn't necessarily as readily available as when you're shooting exclusively for yourself.

I mean you have freedom it's your work but when working with your client you are shooting for them, it’s for their portfolio, for their images so it's ALWAYS 95 percent for your client and 5% for you.

Another option would be to hook up with somebody to shoot as a “collaboration” this way, you really have so much more you can explore. This is a great opportunity for growth. It's the same when shooting self-portraits, it took me around 12 months of shooting myself over a few different locations to not be completely frozen in front of the camera or suffer some form of extreme anxiety. It was painful.. I’m not gonna lie!

Even now there is so much more I can and could do to explore more and push the boundaries. It's an ongoing process. Self portraiture took years to gradually get used to. I'm not even kidding you!! For someone who loves taking pictures, I often use it as a platform for self expression it was a genuine challenge for me and one that I did struggle with. But after all of the struggle.. .. I ultimately made progress. And so can you. You can never compare yourself to other people because your kind of “progress” will be different to somebody else’s kind of progress. What you struggle with they may find easy! but likewise on the flip side, what they struggle with! you might find really easy, so never compare yourself.

Direction is not always linear. Direction can be higgledy piggildy, round and about.. But it's ultimately always achieving “progress” You’re learning, growing and evolving.

My direction has changed a few times over the last 6 years and as an artist I think it's a natural progress for us, one which enables us to pave our own way authentically.


Because ultimately authenticity is what sets our work apart & makes it completely original. Yve x


#direction #originality